What to Buy: Usage, Unique, or Full Rights?

Constant-Content offers three types of licenses: usage, unique, and full rights. Which one is right for you? Each license grants you different rights to the content and how you use it, so make sure that you understand the implications.

Constant-Content Usage License
A usage license grants you one-time rights to the article. This means that you can use it once. It also means that someone else can come along and buy a one-time right to use that same content. And someone else. And someone else. In addition, with a usage license, you can NOT change the content in any way. If you plan on posting the article on a Web site and are concerned about duplicate content, a usage license is not the best choice for you.

On the other hand, if you want to use the article in a newsletter, buying a usage article from Constant-Content.com can be a real bargain! In this case, you're not concerned with duplicate content issues and most writers price usage articles at the lower end of the scale.

Constant-Content Unique License
A unique license is a good choice for those with concerns about duplicate content that also do not need to customize the article in any way. A unique license transfers the article to you and you only. No other person can come along and buy the article once you buy it. You can also post the article in more than one location, using it over and over. For example, you can use it in newsletters as well as on your website, blog, or print publications.

However, you cannot change the article in any way. If the writer placed a byline on the article, you must give the writer credit. If the article discusses a topic you'd rather not have on your site, you cannot delete that paragraph. If you want special keywords included in the article, you cannot go in and change the words to better suit your needs.

Constant-Content Full Rights License
For those of you who want full control over the content that you buy from Constant-Content.com, full rights is the way to go. You can do anything that you want with the content with these rights. If you want to drop the author's name and put your own name in instead, go for it! If you want to add keywords, delete paragraphs, or even create an audio version of the text for podcasting, you can. If you want to use the article on your website, in your ezines, and in print materials, you have full rights to do so.

So, how do you want your content served up?