Celeste Stewart Announces Affiliate Program

Celeste Stewart, a freelance writer and author of Celeste Stewart’s Secrets to Success on Constant-Content.com, has created an affiliate program allowing her affiliates to earn a commission of 50 percent of affiliate-generated sales of her eBook and other digital products.

“I originally wrote the eBook to help new writers to the Constant-Content.com Web site learn how to succeed,” Stewart says. “I have received nothing but positive feedback from readers. By offering an affiliate program, not only can the people who have bought the eBook benefit from the tips in the book, they can also make a few dollars simply by recommending the book to others. Most are doing this currently, without the incentive. Now that the affiliate program is in place, all they need to do is sign up and use the affiliate link.”

Currently, Stewart’s Constant-Content.com Tips eBook is priced at $9.95 which means that affiliates can earn about $5 each time a referral purchases the book. Stewart also offers an article tracking spreadsheet and has plans to create additional digital products, all of which will be part of the affiliate program. The affiliate program is offered through eJunkie.com, an easy-to-use online shopping cart and affiliate management system. “Affiliates don’t need to learn a complicated system simply to recommend my products. All they need to do is sign up and use the link,” Stewart says.

“This is a modest affiliate program,” Stewart says. “It’s not going to make anyone rich. However, for writers who want to learn the Constant-Content.com system from one of its top-selling writers, the eBook is a tremendous value. Those that want to recommend the book will do so with or without the affiliate program, but those involved in the program can help other writers while also earning a small fee for each sale that they generate.”

With its 50 percent commission, it takes people who have purchased the eBook just two affiliate sales to break even. Stewart says that the affiliate program is not limited to writers and there’s no purchase required. “Anyone can sign up to become an eBook affiliate,” she says.

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Web Content Writing - The Summary

By Celeste Stewart

Summaries and Web Content

Writing content for the Web has become a writing style in its own right with short articles, bullet points and headings, brief paragraphs, and a friendly "voice" - all while conveying useful information to the reader. While many articles destined for the Web end up as standalone pieces on landing pages, others are buried within a site and introduced on other pages which link to the complete article. When this happens, a short summary is used to introduce the article and entice the reader to "read more."

Summaries are also used when an article is shared by others, such as when bloggers link to articles found on other blogs. In addition, depending on how you have your Web site set up, you can also use a summary in the page's meta description field. When the article appears in a search engine's results page, the summary will appear in the description area, enticing searchers to click the link.

Summaries on the Web are also known as "abstracts," "excerpts," "teaser copy," and similar terms. Regardless of the term used, summaries must prepare the reader for what's to come and whet the reader's appetite for more.

Web Summary Length

Web summaries, by design, are short and to the point. While different Web sites may have individual requirements, two or three sentences should be sufficient. The idea is to introduce the article and generate interest, not detail everything that the article covers.

Writing Web Summaries

As tempting as it may be to write "This article is about..." or "This Web site is about...," doing so is boring to the reader. If the reader is bored reading the summary, it's doubtful that he'll click the "read more" link. You may also be tempted to copy and paste the first paragraph into the summary field. This too will bore you reader. While your first paragraph may be interesting, relevant, and fresh, by the time your reader gets to your article, it will be old, redundant, and boring because he just finished reading the same text before clicking the "read more" link.

A better approach is to write a completely original summary for your article or blog post. You just wrote an entire article, so coming up with a few sentences describing it shouldn't be difficult. Try to mimic the tone of the article so that the voice of the summary matches the voice of the article. For example, if your article is humorous and light, so should the summary. On the other hand, if your article discusses a serious topic, you'd want the summary to have a more serious tone.

Twitter Summaries

In addition to writing a summary that introduces the article, consider writing a summary with Twitter in mind. Twitter's limit of 140 characters must be kept in mind as you write the summary as well as the length of the article's link. If you use a URL shortener such as Bitly which uses 20 characters, the longest your Twitter summary can be is 120 characters.

Writing compelling summaries for your Web content is a crucial skill that can lead to improved page views. Don't just copy and paste, write fresh, original content and make an excellent first impression.

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Celeste Stewart is a successful freelance writer and top-selling author at Constant-Content.com. These short summary tips can also be applied when writing short summaries for Constant-Content article submissions. For more Web content and specific Constant-Content writing tips, check out her Freelance Writing Tips eBook titled, Celeste Stewart's Secrets to Success on Constant-Content.com or visit Celeste Stewart's Web site.

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Web Content Strategy 101

By Joel Walsh

Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.

Web Content Strategy Components

There are four basic ways you can get content for your site.

1. Free-reprint content that you can publish on your site in exchange for putting a link to the authors' site under the article. The main benefit of this kind of content is that you can build up your site quickly.


2. Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality and the constant vigilance needed to police it for misbehavior.


3. Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.


4. Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines the idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.
   

What Kind of Content to Use

So, which of the four kinds of content should you use on your site? Ideally, all four. That way you'll maximize the amount of quality content your site can have.

Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and the search engines.

Here's a good starter content strategy:

1. One-quarter free-reprint content.
   


2. One-quarter content contributed by visitors.
   


3. One-quarter originally written content you let other sites reprint in exchange for a link to your site.
   


4. One-quarter originally written content you do not redistribute.
   

Scheduling Content Updates

Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.

In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.

One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.

Identifying a Content Provider

Ever wonder how Bill Gates keeps the MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?

You guessed it: Bill Gates does not write the content for any of the Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."

Your web content provider has to be a person or company with proven experience writing content for the web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.

In short, your web content is too important to leave to chance. Make sure you have a strategy for getting the best content. Contact a content provider to develop a web content strategy today.

About the author
About the author: Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: http://upmarketcontent.com/website-content

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